The Lunar BBDO identity is based on the idea that the agency only existed in its communications for its clients, so we designed a different logo for every client, member of staff, DVD, mug, water bottle, jar and clock.In all, over 50 were created. For Potato Heads we came up with the entire brand, from the name and packaging to the TV ad and point-of-sale work. Tesco sold out of a year's supply in three weeks. Rocket is a media planning company who asked us to design their logo. Advertising Trumps were an ad-based version of the popular game that we created to publicise Lunar's launch (the agency was included in the pack alongside more established names and the game featured in several magazines). We have no idea why that girl painted herself with one of our Samaritans ads, but good for her.
